antigif
discovery
Understanding a client's needs is an essential part of the initial design phase. This involves gathering detailed information and insights to ensure the project aligns with the client's objectives and target audience. However, this can often be a long and time-consuming process, filled with extensive interviews and meetings. Recognizing this, Antigif sought a different approach, aiming to make the process more efficient and engaging, reflecting their playful and innovative spirit.
ideation
During the ideation phase, we brainstormed various concepts to improve the discovery process. After considering multiple ideas, we settled on using a deck of playing cards as a unique tool. Each card would feature specific questions designed to uncover the client's needs and preferences. This approach promised to make the initial phase not only quicker and more fun but also more in-depth and insightful, ensuring a thorough understanding of the client's vision in a more interactive manner.
design
Once the concept was clear and the client was satisfied, it was time to move on to the next step: developing the style. The client already had established branding, so I needed to create an illustrative system that complemented their existing identity. To match their current style, I used sharp edges, thin lines, and plenty of whitespace.
production
Once all the cards, questions, and packaging were finalized, we moved on to the next stage: production. We partnered with a well-known print shop renowned for their expertise in printing playing cards. The cards were printed on high-quality thick stock with a glossy finish, ensuring a premium feel and durability. The packaging was designed to be both functional and visually appealing, complementing the overall aesthetic of the cards.
feedback
The cards were immediately incorporated into the initial client process. The team received numerous compliments about the cards themselves, which were also given as gifts. However, the most significant feedback was not on the design, but on their functionality. Many clients enjoyed playing the game, which made the initial discussions feel less intense. The questions helped clients gain a better understanding of their own brand. The design team also loved using these methods, as it provided them with a wealth of insights to work with.
launch
With positive feedback from both clients and the team, we decided to launch the product company-wide. The cards were quickly incorporated into all first-time client meetings, enhancing the initial interactions. This approach improved insights and increased enjoyment for both clients and the team, making the discovery process more engaging and effective.